Worksport® Ltd  Privacy Policy

Worksport®  Ltd (“we,” “our,” “us”) is dedicated to protecting the privacy of our Users (“Users,” “their”). This Privacy Policy outlines how we collect, use, and safeguard your Personal Data. We respect the privacy rights of our Users and aim to be transparent about our data practices.

Definition of Personal Data

When we mention “Personal Data,” we are referring to “personal information” (PI) and/or “personally identifiable information” (PII), as defined by global privacy laws.

Types of Data Collected

We collect several types of information, including:

IP addresses: We gather IP addresses through tracking technologies to analyze usage patterns and improve our services.

Browser and device information: This includes details such as browser type, operating system, and mobile device identifiers.

Cookies and similar technologies: We use third-party cookies and other technologies to track how Users interact with our website.

How Personal Data is Obtained

We obtain Personal Data in the following ways:

Tracking technologies: Third-party cookies and similar tools help us understand User interactions with our website.

Forms and submissions: When Users fill out forms, subscribe to our newsletter, or provide feedback, we collect the information they provide.The website collects hashed identifiers derived from email addresses for cross-device tracking purposes, specifically for targeted advertising. This process involves NextRoll, Inc., which processes these identifiers as outlined in their Privacy Notice.

Purposes for Data Usage and Data Recipients

We use Users' Personal Data for the following purposes:

Targeted Advertising: We may use cookies to deliver personalized advertisements tailored to Users' interests.

Measurement and Analytics: Analyzing site usage helps us improve our website and services.

Site Functionality: We ensure our website operates effectively and provides a seamless user experience.

Data Sharing with Third Parties

We may share Users' Personal Data with the following parties:

Advertising Partners: When Users submit their information via Worksport® Ltd Ltd's web form, it is used for direct marketing purposes. NextRoll, Inc., our advertising Partner, hashes the user's email address to facilitate targeted advertising across devices connected to them through cross-device tracking. By submitting the web form, Users acknowledge and consent to NextRoll, Inc.’s use of their hashed email address for these purposes. For more details, Users are encouraged to review NextRoll’s Privacy Notice.

Analytics Providers: To gain insights into how our website is used and improve our services.

Cross-Device Tracking .We collect hashed identifiers derived from email addresses for cross-device tracking. This helps in serving targeted advertisements across devices connected to Users. By submitting their email, Users acknowledge and consent to this activity. For more details, refer to NextRoll’s Privacy Notice 

Managing Your Data Preferences

Users have options to manage how we collect their data:

Web Browsers

Declining Cookies: Adjust browser settings to reject third-party or site-specific cookies.

Browser Extensions: Use browser extensions to block tracking technologies.

Mobile Devices

Limiting Ad Tracking: Adjust mobile device settings to limit ad tracking.

Resetting Advertiser Identifier: Reset mobile device’s advertiser identifier.

Opt-Out of Receiving Cross-Device Advertising: Users can opt-out of cross-device site advertising (i.e., tracking a user across devices) by adjusting their device settings or using the controls provided on the Network Advertising Initiative’s Consumer Opt Out page here.

Opt-Out Tools

Digital Advertising Alliance (DAA): Users can opt out through the DAA 

Network Advertising Initiative (NAI): Opt out through the NAI 

European Interactive Digital Advertising Alliance (EDAA): Opt out through the EDAA 

Users from European Territories

If Users access our website from European Territories (including the European Economic Area, Switzerland, and the United Kingdom), the General Data Protection Regulation (“GDPR”) governs our data practices:

Purposes of Processing Personal Data: We use NextRoll services for targeted advertising and analytics purposes.

In addition to other purposes, Worksport® Ltd  collects emails for direct marketing, including cross-device tracking facilitated by NextRoll.

Legal Basis for Data Processing: We rely on Users' consent to collect Personal Data through tracking technologies like cookies.

Data Sharing: Personal Data collected through tracking technologies is shared with NextRoll, Inc.

Users from California, USA

If Users access our website from California, USA, the California Consumer Privacy Act (“CCPA”) applies:

- For detailed information, please refer to the California Residents section of NextRoll’s Service Privacy Notice

Contact Us

For questions about this Privacy Policy or our data practices, please contact:

Worksport® Ltd 

2500 N America Dr, West Seneca, NY 14224, USA

[Insert Email Address]  

Updates to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our data practices. We encourage Users to review this Privacy Policy periodically for updates.